The House of Abhinandan Lodha (HoABL) has named Saurabh Jain as its new Chief Marketing Officer (CMO). With over two decades of diverse marketing experience, Jain is set to lead the brand and marketing strategy for one of India’s most innovative real estate platforms.
Before his move to HoABL, Jain held the position of Chief Digital Excellence Officer at Zydus Wellness, where he played a crucial role in accelerating the company’s digital transformation. Under his leadership, digital marketing, data analytics, and content strategies were scaled up across major wellness and nutrition brands like Glucon-D, Complan, Everyuth, Nycil, and Sugar Free. Jain’s efforts helped these brands embrace a digital-first approach, driving growth and engagement. He stepped down from Zydus in January 2025, after a transformative tenure, aligning with the company’s vision to lead in the health and wellness space.
Jain’s career also includes over 12 years at Reckitt Benckiser, where he held various leadership roles, such as Global Brand Director for Pest Control and Head of Veet for Developing Markets. During his time there, he spearheaded strategies and P&L management across diverse regions, including Asia, the Middle East, Africa, and South America, managing over $200 million in business. His efforts led to the launch of several successful campaigns, setting new benchmarks for the industry.
At HoABL, Jain takes on the challenge of shaping the brand’s marketing and innovation strategy during a period of aggressive expansion in the digital-first land-buying space. HoABL is redefining the experience of land ownership for modern investors, with significant investments in digital, product, and brand innovation. Jain’s leadership will undoubtedly play a key role in advancing this mission.
With an MBA from the Indian School of Business and a B.E. in Mechanical Engineering from NIT Bhopal, Jain brings a wealth of knowledge and expertise to his new role, where he will continue to push the boundaries of marketing excellence.
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