Herbalife Ltd. (NYSE: HLF) has announced that its Board of Directors has appointed Stephan Gratziani, the company’s current President, as its new Chief Executive Officer (CEO), effective May 1, 2025. This leadership transition will also see Michael Johnson, the current CEO and Chairman, step into the role of Executive Chairman.
Gratziani, a former independent distributor with Herbalife, built a global distributorship that became one of the company’s top performers. Over the span of 32 years, he successfully guided his business through technological advancements, evolving business models, and changing consumer preferences. Having joined Herbalife as Chief Strategy Officer in August 2023 and serving as President since January 2024, Gratziani has played a key role in reshaping the company’s future direction.
Michael Johnson, Chairman and CEO, praised Gratziani’s immediate and significant impact on the company. He stated, “As a proven leader, Stephan is the right CEO at the right time to keep our company at the forefront of direct selling and solidify our position as a leader in the health and wellness industry.”
Gratziani, who envisions a bright future for Herbalife, said, “As the world’s largest active and lifestyle nutrition brand, the impact we have made in the world is truly incredible. Our scale and reach globally puts us in a unique position to become one of the world’s most important health and wellness platforms. Our belief in our business model and the value, service, and opportunity it provides is stronger than ever.”
His strategy for the company’s future includes combining Herbalife’s robust distributor network with cutting-edge health and wellness technologies, modernizing the business, and redefining direct selling.
In a related change, Rob Levy, the company’s Managing Director of International Markets, will be promoted to President, Worldwide Markets, also effective May 1, 2025. Levy, who has been with Herbalife for 30 years, will oversee all global strategy, sales, and marketing functions across 43 international markets.
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