Heineken Picks Hyderabad for First Asia-Pacific GCC with Rs 3,000 Crore Investment

In a significant boost to India’s growing global capability centre (GCC) ecosystem, Netherlands-based brewing giant Heineken NV has chosen Hyderabad as the location for its first GCC in the Asia-Pacific region. The company plans to invest Rs 2,500 to Rs 3,000 crore over the next few years and hire up to 3,000 technology professionals

Heineken Business Services India: Strategic Asia Expansion

The new entity, titled Heineken Business Services India, is expected to become operational by the end of 2025. The centre will cater to technology development, AI-based innovations, and shared business services such as finance and HR. This move represents a key step in Heineken’s Evergreen strategy to build a future-ready, sustainable, and scalable operational network.

In a brief global announcement, the company confirmed:

“Heineken Business Services India is an addition to our existing global network of connected hubs that will provide essential services and capabilities to operating companies within Heineken.”

The company further emphasized that the business services network is a core part of its long-term vision to support growth, maintain competitiveness, and optimize operations worldwide

Hyderabad’s Hitec City Tapped as GCC Location

The GCC is likely to be set up in Hitec City, Hyderabad’s premium IT and business corridor. While most prime office spaces in the region are reportedly already sold out, Heineken is actively scouting available real estate to house the centre.

This latest move adds Heineken to a growing list of multinational corporations choosing Hyderabad as a strategic base for technology and operations in the Asia-Pacific region. Heineken’s presence will further strengthen Hyderabad’s reputation as a preferred GCC hub.

Strong Local Presence Through United Breweries

Heineken already holds over 61.5% stake in United Breweries, through which it manufactures the Heineken brand in India. The addition of a GCC reinforces its long-term commitment to the Indian market and signals a deeper integration of its global operations into the country

Also read: Viksit Workforce for a Viksit Bharat

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