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Greg Lyons, who previously served as the chief marketing officer at PepsiCo, has been appointed as the global CMO for Subway. In this new position, Lyons will enhance the brand’s status as a worldwide leader in the sandwich industry—managing the global marketing, culinary, digital platforms, and data and insights teams.
Lyons said, “I’ve been a fan of Subway since I was a kid, so it’s really fun to now be part of shaping the brand’s future. My first few days have been awesome. I’m already blown away by the talent, energy and passion of the Subway team. I look forward to listening and learning over these first few months as we work together to raise this iconic brand to new heights.”
Lyons started his career as a senior analyst at the Marketing Corporation of America and later served on the board of directors for NACP while leading Starbucks. He joined PepsiCo in 1999 as an assistant brand manager and progressed to senior brand manager for Frito Lay. In his last role as CMO for the North America beverage division, Lyons directed a team of over 500 marketers within a $28 billion business.
Additionally, as the former senior vice president of marketing at PepsiCo, he oversaw a $10 billion US business that included Mountain Dew, Sierra Mist, Mug Root Beer, and Amp/Rockstar Energy drinks.
He was responsible for the commercial, communications, and innovation strategies for the portfolio, and he directed global strategy, innovation, and communications for Mountain Dew in collaboration with their Global Beverages Group.
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