Stepping deeper into immersive AI experiences, Google has rolled out a new experimental web-based tool that lets users build and explore interactive digital worlds using simple prompts and images.
Called Project Genie, the application uses artificial intelligence to generate environments instantly, allowing users to move through custom-built spaces as they are created. Early previews have already drawn attention, including from Google CEO Sundar Pichai, who called the experience “out of this world.”
Announcing the project on X, Pichai said, “Project Genie is a prototype web app powered by Genie 3, Nano Banana Pro + Gemini that lets you create your own interactive worlds.” Sharing a short clip of an astronaut navigating a space station designed with the tool, he added, “I’ve been playing around with it a bit and it’s out of this world:)”.
Project Genie brings together multiple Google AI systems. Genie 3 is responsible for generating the virtual worlds, Nano Banana Pro enhances visuals and rendering quality, and Gemini supports the underlying intelligence that allows the environment to react to user movement and actions in real time.
The process begins with what Google calls “World Sketching.” Users can type a short description or upload an image, including photos of everyday objects. The AI then creates landscapes, characters, and scenes that users can explore in either first-person or third-person view.
Unlike traditional virtual environments, Project Genie does not rely on prebuilt levels. Instead, it generates scenes dynamically as users move through the space. The system also simulates basic physics and object behaviour, making interactions feel more natural.
The platform also supports remixing. Users can modify existing worlds with new prompts, encouraging experimentation and fast creative changes.
There are clear limits at this stage. Each session is restricted to 60 seconds, and Google notes that environments may not always look fully realistic. Some users may also experience slight delays when controlling characters.
Currently, Project Genie is available only to Google’s AI Ultra subscribers in the United States. Explaining the limited access, Google DeepMind’s Diego Rivas said, “It’s really for us to actually learn about new use cases that we hadn’t thought about.”
Google believes the technology could eventually go beyond creativity and entertainment, with future applications including training robots to understand and navigate real-world environments.
With Project Genie, the company offers a glimpse into a future where creating interactive digital worlds becomes faster, smarter, and more accessible.
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