Google has revealed the AI Futures Fund, a new program designed to help companies create innovative products by utilizing the company’s most recent AI research and capabilities. Direct investment possibilities, early access to Google DeepMind and Gemini models, and practical assistance from Google’s go-to-market teams and AI specialists will all be provided via the fund.
In contrast to conventional accelerator programs, the AI Futures Fund has no specific application dates or cohorts and instead runs on a rolling basis. Funding and assistance are available to startups at all stages, from seed to late-stage. Additionally, Google Cloud credits will be given to chosen entrepreneurs to aid in their business growth.
“We work closely with ambitious startups across all stages to quickly enable groundbreaking 0-to-1 products and features,” the fund’s mission reads. “Select startups get the opportunity to seek direct investment from Google to fuel growth and scale AI development.”
With venture finance tightening and IPO markets still slow, Google is utilizing the fund to increase its exposure to new AI firms and trends. Companies that have already profited from Google’s help under this effort include the webtoon app Toonsutra and the meme-generation platform Viggle, according to recent case studies.
This most recent action strengthens Google’s strong dedication to AI advancement. The business has produced a number of well-known contributions to the sector in recent months. It created a $20 million generative AI accelerator for NGOs via Google.org last year and committed $120 million through its Global AI Opportunity fund to provide access to AI education and training. In addition to its $2 billion in prior investments and a major cloud relationship, Google also invested over $1 billion in Anthropic, a prominent generative AI business.
The AI Futures Fund is an addition to Google’s larger startup assistance initiatives, such as its Google for Startups Founders Funds, which just started focusing on AI-related US businesses.
Google’s most recent fund is a calculated move to remain at the vanguard of AI development and support the upcoming generation of game-changing entrepreneurs, while Big Tech competitors like Microsoft and Amazon are also increasing their investments in generative AI.
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