Expanding its collaboration with Mustang, GoBoult has introduced 4 new devices in India, including 3 smartwatches and 1 TWS earbud. The new launches — Mustang Stallion, Mustang Racer, Mustang Muscle, and Mustang Sprint TWS — will be available across D2C platforms, e-commerce websites, and quick commerce channels nationwide.
The launch marks the 3rd year of GoBoult’s partnership with Mustang. What began with audio products has now extended into wearables as part of the company’s broader roadmap. GoBoult stated that the partnership is focused on product design and user experience, not just branding.
Speaking on the launch, GoBoult Co-founder Varun Gupta said, “We are building our wearables and audio business with a clear focus on product intent and long-term growth, and the Mustang series shows how we plan to take this forward.”
Co-founder Tarun Gupta added, “As wearables become a larger part of our portfolio, the Mustang collection reflects the standard we want to set through our products.”
The Mustang Stallion smartwatch draws inspiration from automotive hardware controls. It features a piston-style switch for power and menu access, a rotating bezel for navigation, and a lever for direct access to activity tracking modes. It is priced at Rs. 14,999 and available at a launch price of Rs. 3,999.
The Mustang Racer smartwatch comes with a grip-based functional crown and a lever for quick input. It is priced at Rs. 12,999 and is currently available at a launch price of Rs. 2,999.
The Mustang Muscle smartwatch features a curved display integrated into its design and includes a haptic-ring crown for navigation. It is priced at Rs. 9,999. The launch price will be announced later.
Alongside the smartwatches, GoBoult introduced the Mustang Sprint TWS earbuds. The earbuds come in a transparent case that reveals internal components and support touch-based controls. They are priced at Rs. 5,999 and available at a launch price of Rs. 1,499.
GoBoult expects the Mustang-led portfolio to contribute more to overall revenue in the coming phases. While audio currently drives most revenue, wearables are projected to grow significantly. The company also plans to expand offline retail presence beyond metro cities and enter international markets, including the US, Europe, and parts of Asia, without relying on discount-led growth.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
