India’s Global Capability Centers (GCCs) have long served as strategic hubs for global enterprises, offering scale, efficiency, and innovation across diverse business areas.
Now, a major shift is underway—driven not by traditional models, but by the rise of Generative and Agentic AI.
These technologies are not just advanced tools; they are game-changers. They are redefining the role of GCCs—from operational engines into intelligent, autonomous centers that help global enterprises unlock new possibilities.
From Automation to True Autonomy
In recent years, GCCs have focused heavily on automation and analytics. But 2025 marks a turning point, as the focus moves towards intelligence that can think, act, learn, and adapt independently.
Generative AI creates original content—text, visuals, code—at high speed and accuracy. Agentic AI takes this further, enabling self-directed agents that can set goals, plan actions, and manage complex tasks without human input.
Together, they are forming the foundation of a new kind of GCC—smarter, faster, and more autonomous.
Transforming Key Business Functions
Leading GCCs are now integrating these AI capabilities into essential operations to deliver significant business value. Here are a few areas where this impact is most visible:
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Document and Knowledge Processing
AI agents now handle thousands of contracts, policies, and RFPs, cutting review time from weeks to just hours. With retrieval-augmented generation (RAG), employees can instantly access the right information, no matter the source. -
Customer Support and Experience
AI copilots and chatbots offer multilingual, round-the-clock support with contextual memory. Sentiment-aware responses and smart escalation reduce resolution times by up to 40%. -
Software Development and IT Operations
Generative AI speeds up coding, bug fixes, and testing. Meanwhile, agentic bots monitor IT systems, predict outages, and take automatic action—cutting costs and downtime. -
Finance and Risk Management
Personalized forecasting models simulate different business scenarios. Agentic systems detect compliance issues, fraud, and anomalies—enhancing governance with minimal manual effort. -
Talent and Workforce Development
AI agents now tailor learning paths based on individual roles and future needs. Autonomous HR bots handle hiring, onboarding, and engagement—giving HR teams more time for strategy.
Why Boutique AI Firms Are Gaining Ground
Large tech players offer scale, but they often lack the flexibility and deep expertise required to deploy AI across complex enterprise systems. That’s where niche firms like Sash.AI come in.
At Sash.AI, the focus is on crafting tailored generative and agentic AI solutions. “We move fast but don’t cut corners,” the team says, emphasizing their ability to deliver real solutions in weeks—not quarters.
Their approach is centered on three key principles:
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Speed and Specialization
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Custom AI for every client context
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Human-first AI adoption and governance
From Support Function to Strategic Engine
The future belongs to what Sash.AI calls the Agentic Enterprise—where AI doesn’t just support business, it drives it forward.
For India’s GCCs, this means a shift from process delivery to true transformation. From clearing backlogs to generating insights. From support services to strategic leadership.
The AI-powered future isn’t coming. It’s already here—and GCCs are ready to lead it.
Also read: Viksit Workforce for a Viksit Bharat
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