GITEX Global 2025, the Middle East’s premier technology event, is currently underway at the Dubai World Trade Centre, drawing over 6,800 companies and 2,000 startups from 180 countries. The event has become a pivotal platform for showcasing artificial intelligence as a transformative force across industries, from enterprise operations to cybersecurity and smart city solutions.
This year, the spotlight is on AI-powered solutions that promise to redefine business and societal operations. NETSCOUT unveiled enhancements to its adaptive DDoS protection systems, leveraging real-time analytics to counter sophisticated cyber threats across the region. Similarly, VAST Data demonstrated its sovereign AI platform, enabling enterprises and government agencies to unify vast data ecosystems while ensuring accuracy, security, and scalability.
HONOR introduced its pioneering AI deepfake detection technology, reinforcing the role of AI in digital trust and content authenticity. Globant highlighted the practical application of AI to drive business reinvention, including immersive fan experiences in Formula 1 and strategic collaborations with Middle Eastern enterprises to build resilient digital ecosystems. Meanwhile, OPSWAT demonstrated hands-on cyber defense solutions for critical IT and operational technology environments, offering real-world insights into protecting infrastructure from advanced threats.
Beyond enterprise and cybersecurity, GITEX 2025 also showcased AI applications in public safety and smart cities. Dubai Police presented autonomous AI-powered patrol vehicles and fully automated Smart Police Stations, exemplifying how technology can enhance urban safety and operational efficiency.
Industry experts note that GITEX Global continues to position Dubai as a global hub for technological innovation, with AI at the heart of the conversation. The event highlights not only technological breakthroughs but also their practical implications for business, governance, and society at large, emphasizing the transformative potential of AI in shaping the future.
As GITEX Global 2025 progresses, it remains a premier platform for international collaboration, thought leadership, and innovation, underscoring the Middle East’s growing influence in the global technology landscape.
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