Bringing over 20 years of experience in marketing leadership across the restaurant and franchise industries, Ms. Schmillen is known for building high-impact brands and driving measurable growth.
In her new role, Schmillen will lead marketing strategy across Fransmart’s portfolio of restaurant and retail franchise brands. Her focus will be on strengthening the company’s position as a growth engine for emerging franchise concepts.
“I am thrilled to join Fransmart at such an exciting time in the company’s evolution,” said Schmillen. “As CMO, I am looking forward to helping our emerging brands stand out, share their unique stories, and attract the best-in-class franchisees who will bring these concepts to life across the country.”
A key highlight of her leadership is that she heads an all-women marketing team at Fransmart. The team works across brand strategy and franchise development support. This milestone reflects the company’s commitment to empowering female leadership and encouraging diverse perspectives, especially during Women’s History Month.
“Bringing Sara on board is a major milestone for Fransmart,” said Dan Rowe, founder and CEO of Fransmart. “Her deep experience in scaling iconic brands and her ability to build and inspire high-performing teams make her the ideal leader to take our marketing efforts to the next level.”
Before joining Fransmart, Schmillen held senior marketing roles at leading restaurant brands. At Kahala Brands, she served as Head of Marketing and Vice President of Marketing, leading national campaigns for globally recognised brands such as Cold Stone Creamery. Most recently, she was Interim Chief Marketing Officer at Snooze Eatery.
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