Entain, a major name in the global sports and gaming industry, has rebranded its India operations from Ivy to Entain India. The company has also launched a modern digital innovation campus in Hyderabad, which will act as a key Global Capability Centre for its worldwide technology services.
This new facility is designed to support hybrid work and will create job opportunities for 3,400 highly skilled professionals. It will handle more than 85 percent of Entain’s global software engineering and tech delivery, including work in product development, platform engineering, experience design, and advanced analytics.
“India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of the sports and gaming sector through cutting-edge technology and innovation,” said Anthil Anbazhagan, managing director of Entain India. The India team is contributing to platform architecture, AI-driven personalisation, real-time trading engines, and large-scale consumer experiences across regulated markets.
Anbazhagan added, “The rebrand to Entain India, along with the launch of our new Hyderabad campus, reflects our evolution and positions us to better support Entain’s global ambitions with deeper integration, stronger talent engagement, and a future-ready innovation ecosystem.”
The new Hyderabad campus focuses on sustainability and employee well-being. It features smart lighting, energy-efficient ventilation, EV charging stations, and sustainable materials. The structure is USGBC-certified and includes systems for effective waste and water management.
Satty Bhens, chief product and technology officer at Entain, said, “With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap. This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem.”
Entain India aims to continue playing a key role in product and platform innovation while positioning itself as a top choice for tech talent in the country.
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