Wishing Ms. Emily Reasor greater responsibilities and exciting challenges in this impressive new chapter!
McDonald’s Corporation has appointed Emily Reasor as Senior Vice President and Chief Strategy Officer, reflecting the company’s focus on making strategy a key driver of execution, growth, and competitive advantage. The announcement was made by Chris Kempczinski, Chairman and CEO of McDonald’s Corporation, who noted that this appointment reinforces the company’s commitment to embedding strategic discipline across its global operations.
In her new role, Reasor will work across McDonald’s international business to identify new opportunities, strengthen long-term priorities, and ensure that the company’s strategy continues to deliver value to customers, communities, and the McDonald’s system worldwide.
Reasor joins McDonald’s from a leading global consulting firm, where she served as Senior Partner for nearly 18 years. At the firm, she was a leader in the Growth, Marketing, and Sales practice, specializing in pricing and margin management with a focus on the consumer sector. Her expertise included advanced analytics and commercial strategy, covering pricing, promotions, and assortment optimization across restaurants, grocery, apparel, drug, and consumer-packaged goods industries.
During her tenure, Reasor gained recognition for helping organizations achieve breakout growth through data-driven strategy, applying analytical rigor to commercial decision-making, and advising global consumer-focused companies on building resilience and long-term value.
She holds a degree in Chemical Engineering from Cornell University, where she developed strong skills in problem-solving, critical thinking, and technical discipline, which continue to inform her strategic leadership today.
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