Edelman India has launched GCC Advisory Services, a new advisory and communications offering designed to support Global Capability Centers in building their presence in India as strategic and innovation-led hubs for global companies. The service aims to help GCCs stand out in a competitive landscape, whether they are setting up operations or scaling their existing centres.
The offering focuses on three priorities: building strong brands to attract talent, shaping internal narratives that align global values with local ambitions, and creating a “made in India for the world” innovation story that enhances reputation among stakeholders.
“GCCs in India are shaping innovation agendas, driving digital transformation, and influencing how global businesses are building skills to power growth,” said Bhavna Jagtiani, CEO of Edelman India. “Over the last year, our team of specialists have been advising GCCs across sectors from fintech and biotech to energy and retail. Through our full suite of cross-functional expertise, we are able to lead these centers in building brand reputation in a dynamic environment, attracting talent, and telling their story focused on innovation and growth.”
Edelman’s GCC Advisory Services will bring together data and insight-driven strategy with execution across areas such as perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement. The aim is to help GCCs sharpen their positioning, build stronger employer brands, and establish credibility with both internal and external audiences.
With this initiative, GCCs in India will be better equipped to evolve from being primarily operational bases into key strategic drivers of global innovation and leadership.
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