FMCG conglomerate DS Group (Dharampal Satyapal Group) has announced the launch of DCODE, a digital marketing playbook developed in partnership with global advertising agency WPP Media. The guide is designed to serve as a benchmark for best practices in digital marketing and to help marketers and digital professionals navigate today’s complex online ecosystem.
According to the company, DCODE brings together academic frameworks and practical tools, offering actionable systems, processes, and templates. It covers a wide range of areas, including paid media, social media, influencer marketing, search engine optimisation, and online reputation management. The resource aims to empower both experienced marketers and digital enthusiasts by providing structured insights and strategies.
Acknowledging the fast-changing nature of the digital landscape, DS Group stated that it initiated the project to deliver a comprehensive solution. The collaboration with WPP Media ensured that the playbook was built to reflect industry-leading competencies, creating a guide that is both practical and aspirational for the marketing community.
Rajiv Kumar, vice chairman of DS Group, highlighted the significance of the launch. “In today’s rapidly evolving media landscape, digital isn’t merely an option; it’s a strategic imperative for connecting with consumers and an increasingly important pillar of our outreach. Understanding the immense power and complexity of this ecosystem, it was clear we needed a comprehensive resource to navigate it effectively,” he said.
Sharing his vision for DCODE, Rajiv added, “We’re thrilled to introduce DCODE, a ground-breaking playbook that captures the best practices to remain relevant and efficient, guiding everyone from marketers to digital enthusiasts. It represents a significant contribution to the industry, designed to empower professionals and agencies to optimise their digital strategies, drive efficiency, and achieve unparalleled marketing excellence. We believe this will truly be a legacy resource for the Indian marketing and media industry.”
DS Group, known for brands such as Catch spices, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, L’Opera, Le Marche, Birthright, Chingles, and Namah, said DCODE will act as a reference point for businesses seeking to strengthen their digital approach and remain competitive in a dynamic environment.
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