Spiritual lifestyle brand Divine Hindu has secured Rs 1.56 crore in a seed funding round backed by BeyondSeed, D2C Insider Super Angels and Signal Ventures. The company shared that this investment will help accelerate its brand presence in India and abroad, expand its spiritual product offerings, and build an online community rooted in Hindu traditions.
Founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu specialises in devotional and spiritual items such as certified Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones and religious books. The brand focuses on maintaining ritual purity, promoting traditional artisans and offering customers trusted spiritual products.
With the new funds, Divine Hindu plans to expand its reach across India using popular e-commerce platforms including Amazon, Flipkart, Myntra, Blinkit, Zepto and Instamart. The brand is also gearing up for international growth through Amazon Global, with a focus on markets like the United States, United Kingdom, United Arab Emirates and Canada.
In addition, the company is preparing to launch new product lines, including curated puja kits and spiritual wearables, to cater to the evolving needs of modern consumers seeking authentic devotional experiences.
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