Dentsu South Asia has elevated two of its stalwarts—Amit Wadhwa and Anita Kotwani—to pivotal leadership roles, marking a significant chapter in its transformation story. Wadhwa steps up as the Chief Executive Officer of Dentsu Creative and Media Brands, South Asia, while Kotwani assumes the mantle of Chief Client Officer for the region. Their elevation signals a deepened commitment to cross-functional integration and client-centric innovation.
Both leaders will report directly to Harsha Razdan, CEO – South Asia, dentsu, and Prerna Mehrotra, Chief Creative Officer and CEO – Media, APAC. Their united mission is clear: to dissolve silos, cultivate synergy between creative and media, and build strategies that deliver real, measurable business results.
Harsha Razdan shared, “Marketing today is more complex than ever, but complexity shouldn’t slow businesses down. At dentsu, we’re making it simpler, smarter, and more human… Amit will drive powerful ideas that break silos and unlock new possibilities, while Anita will deepen client partnerships to ensure our strategies create measurable growth… This is ‘Innovating to Impact’ in action marketing built for the future, today.”
In this enhanced role, Wadhwa will spearhead the union of eight prominent brands across media and creative – including Dentsu Creative Webchutney, Isobar, PR, as well as media arms like Carat, iProspect, dentsu X, Posterscope, and Sokrati. His mission? To unify them into one cohesive, collaborative force that delivers amplified creative-media impact.
Wadhwa explained, “This level of integration hasn’t been done in a long time… Success isn’t about a single idea or individual – it happens when the right people collaborate, take ownership, and act with intent… 2024 laid the foundation for dentsu; 2025 is about momentum – bigger ideas, faster execution, and smarter impact.”
Meanwhile, Kotwani’s role will revolve around fortifying client relationships and embedding client-first thinking into every solution. With oversight across creative, media, and customer experience management (CXM), she aims to expand the network’s footprint in high-growth areas such as business transformation, retail, and commerce.
In her own words, “Clients power everything we do… My focus is on accelerating their success through integrated capabilities, tailored strategies, and seamless execution… We are bringing together expertise, innovation, and deep market insights to help businesses unlock new opportunities.”
Together, Wadhwa and Kotwani are poised to redefine Dentsu South Asia’s strategic direction—ushering in a bold, unified approach that puts creativity, agility, and client growth at its core.
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