Dentsu has announced the launch of dentsu.Connect in India, marking an important milestone in the network’s global data and technology transformation journey. dentsu.Connect is the company’s unified global operating system, created to bring data, creativity, media, technology, and people into one connected delivery model.
Aligned with dentsu’s global framework, dentsu.Connect in India allows teams to work within a shared system using common platforms, intelligence, and workflows at scale. The initiative is led by dentsu India’s Data and Technology team, which is responsible for building and delivering capabilities within the dentsu.Connect ecosystem while ensuring global consistency and local relevance.
At the core of dentsu.Connect is the integration of dentsu’s data, engineering, AI, analytics, and martech and adtech strengths into a single ecosystem. This approach replaces siloed operations with a connected way of working, helping teams and clients move faster, scale efficiently, and make more predictive and outcome focused decisions.
In India, dentsu has developed a strong portfolio of solutions focused on actionable intelligence. Anchored by dentsu.Connect, and supported by platforms such as dentsu.Audiences, dentsu Spark, dentsu Product Intelligence, Mugen.ai, and the Dentsu Marketing Cloud, this ecosystem combines global platforms with capabilities built specifically for the Indian market. Together, these solutions unify consumer insights, behavioural signals, identity frameworks, and performance data into one integrated decision environment. This intelligence is then activated across planning, creative, media, and customer experience through proprietary tools, predictive models, and AI enabled workflows.
For clients, dentsu.Connect offers a single and accountable entry point to dentsu’s integrated growth solutions. For teams, it reduces complexity, improves clarity, and increases automation across markets.
Harsha Razdan, CEO, South Asia, dentsu said, “As we move towards our Vision 2026/2027, we are not just chasing growth – we are rethinking how we deliver it. Our challenge is not capability; it’s connection. dentsu.Connect is the operating model that brings our strengths together, and in India, this journey is powered by a strong data and technology foundation. For clients, it simplifies how they work with dentsu. For our teams, it brings clarity, speed, and efficiency. And for the business, it creates sustainable value as we build towards long-term, profitable growth.”
Shirli Zelcer, Chief Data and Technology Officer, dentsu added, “With dentsu.Connect, we are uniting the best of dentsu’s data, identity, and AI capabilities into one integrated platform that empowers our clients and teams to make smarter and more predictive decisions.”
With this launch, dentsu.Connect signals a move towards a connected, intelligence led operating model in India, focused on turning integration into action and transformation into measurable business impact.
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