Decathlon, the global leader in multi-specialist sports gear, has announced a significant shift in its leadership. Javier López, a long-standing member of the Decathlon family, is set to take the reins as Chief Executive Officer (CEO), succeeding Barbara Martin Coppola, who has held the position since March 2022.
López, a native of Madrid, Spain, brings over two decades of experience with Decathlon, having joined the company in 1999. His extensive career spans multiple roles, including in digital, logistics, and retail, with his most recent leadership positions being CEO of Decathlon Spain (2015-2022) and Global Chief Value Chain Officer in 2022. With his vast experience in driving Decathlon’s growth, particularly in Spain, López is now poised to strengthen the brand’s competitive edge globally and continue its mission of making sport accessible to all.
“I would like to thank Barbara for the impactful work she has carried out over the past 3 years. Today, DECATHLON is a sports brand that is increasingly recognised worldwide for its products, commitments, and positive impact. As DECATHLON embarks on a new phase in its history, I have every confidence in Javier and his natural ability to bring people together to drive our ambition, and identify new levers for sustainable growth while further strengthening our unique human and inclusive culture,” says Julien Leclercq, Chairman of the DECATHLON Group.
Barbara Martin Coppola, who leaves after three years, expressed pride in Decathlon’s growth during her tenure. “Over the past three years, we have initiated a major evolution of DECATHLON, moving from ambition to action. I’d like to thank all our teammates, whose dedication made all of this work possible: we’ve repositioned the DECATHLON brand by redefining the customer experience in-store and in e-commerce, which now accounts for 20% of our revenue. We have rethought our brand portfolio, signed partnerships with global reach and created new circular economy models. I’m incredibly proud of the progress we’ve made. I have every confidence in Javier to lead an ever more ambitious company, in the image of DECATHLON,” she said.
Javier López, reflecting on his new role, said, “As a Decathlonian for 26 years, I’m proud of the work we’ve done over the years to bring the benefits of sport to more and more people around the world. Together, with all our teammates, we will, with determination, enthusiasm and humility, accelerate our economic development and our efforts to serve our human and environmental commitments.”
The new leadership marks a pivotal moment in Decathlon’s history as it gears up for further expansion, embracing its core values of inclusion, sustainability, and innovation.
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