Strengthening its manufacturing footprint in the southern market, Dabur India on Thursday held the groundbreaking ceremony for its first production facility in South India at Tindivanam, Tamil Nadu.
The FMCG major has committed an investment of ₹400 crore for the project, with nearly one-third of the amount already under execution, the company said in a release.
In its initial phase, the Tindivanam facility will manufacture Dabur’s toothpaste portfolio, including Dabur Red Toothpaste and Meswak. It will also produce personal care brands such as Dabur Gulabari, Vatika Hair Oil, and Anmol Hair Oil. Over time, the company plans to expand production to include Real Juices, Amla Hair Oil, and other brands. The plant is expected to become a key pillar of Dabur’s southern manufacturing network.
Tamil Nadu Chief Minister M K Stalin virtually performed the ceremony. The event was attended by Minister for Industries Dr. T R B Raja, Principal Secretary (Industries) Arun Roy, and officials from Guidance Tamil Nadu and SIPCOT.
“We are proud to begin building Dabur’s first manufacturing facility in South India, one that will strengthen supply resilience and put ‘Made in Tamil Nadu’ at the heart of our growth in the region. This groundbreaking is a defining step in building Dabur’s next chapter, with manufacturing that is faster, smarter, greener, and closer to the consumer. Tamil Nadu gives us the platform to scale with agility and serve South India with greater speed and freshness,” said Mohit Malhotra, chief executive officer, Dabur India.
The facility is expected to generate direct employment for around 250 people and create thousands of indirect job opportunities in and around the region. It will operate on 100% renewable energy.
“Designed as a benchmark manufacturing facility, the Tindivanam plant reflects Dabur’s vision for future-ready, responsible manufacturing. The facility will feature state-of-the-art technology, operate entirely on renewable energy, and foster a truly inclusive workplace with a predominantly women workforce. This unit will be a cornerstone of Dabur’s southern manufacturing network, supporting scale, efficiency, and sustainability,” said Saurabh Lal, global operations head, Dabur India.
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