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CrowdStrike Strengthens India Playbook: Ex-AWS Marketing Head Karthik Sathuragiri to Lead Brand Growth

CrowdStrike has brought seasoned marketing maestro Karthik Sathuragiri on board.

In a strategic push to deepen its roots in India’s booming cybersecurity space, global cyber defense powerhouse CrowdStrike has brought seasoned marketing maestro Karthik Sathuragiri on board. Stepping in as Director and Head of Marketing for India, Sathuragiri’s entry reflects a clear intent—India is no longer just a market, but a mission for CrowdStrike.

Known for his visionary storytelling and result-oriented strategy, Sathuragiri previously served as the Chief Marketing Officer for AWS India and South Asia. With a storied career that spans over 20 years across renowned tech giants like SAP, Akamai, Freshworks, and Automation Anywhere, he is lauded for aligning brand narratives with measurable business success. One tech leader remarked, “He’s among the rare marketers who can build narrative, drive demand, and scale operations with equal fluency.” 

CrowdStrike leadership move coincides with rising interest in India’s cybersecurity capabilities. As digital resilience, zero-trust frameworks, and enterprise security become top boardroom conversations, Sathuragiri’s appointment couldn’t be timelier.

He recently bid farewell to AWS in a heartfelt message on LinkedIn, writing, “Over the next month, I’ll be transitioning out of AWS to take a break and reflect before exploring what’s next. This isn’t goodbye to the cloud or the ecosystem I love—just a short pause to breathe, reset, and reimagine.”

Reflecting on his journey, he added, “At AWS, everyone—from sales to solution architects—know the tech inside out and are obsessed about customer problems… It’s not just about good intentions. It’s about operationalizing them as mechanisms. I got a masterclass in that.”

An alumnus of UCLA Anderson School of Management, Sathuragiri is expected to be a driving force in scaling CrowdStrike’s footprint in India. His deep marketing expertise and sharp business intuition come at a time when India is emerging as a global epicenter for cybersecurity innovation and investment.

As the lines between tech, trust, and transformation blur, CrowdStrike’s latest move might just be the spark that lights the next phase of India’s digital defense journey.

Also read: Viksit Workforce for a Viksit Bharat

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