The integration of rehook.ai’s innovative promotions engine combines analytics, interactions, and promotions to support AI-powered campaigns and customer engagement
CleverTap , the all-in-one customer engagement and engagement platform, today announced the acquisition of rehook.ai, a Y Combinator-backed startup. rehook.ai provides a promotion automation solution that helps businesses manage coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap’s comprehensive customer engagement suite by consolidating analytics, engagement, and promotions into a unified offering.
With rehook.ai, now part of CleverTap, brands can create, distribute, track, and optimize diverse advertising campaigns to increase conversion rates and improve user engagement. Brands are empowered to address a broader range of customer needs across the entire lifecycle—from customer acquisition and onboarding to retention and loyalty. The addition of rehook.ai’s real-time advertising data also enhances CleverTap clients’ ability to trigger timely offers based on user behavior and context, enabling more valuable customer relationships.
Anand Jain , Co-Founder and Chief Product Officer, CleverTap , said: “We are excited to welcome rehook.ai to the CleverTap family. This acquisition expands our engagement ecosystem, helping companies build more targeted customer loyalty. This will better serve numerous use cases across industries such as gaming, retail, and financial services. With this move, we are not only strengthening our ability to help companies develop highly personalized, AI-driven experiences but also opening up new opportunities for integrated cross-sell and upsell promotion management. Ultimately, it’s about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users.”
Akhil Suhag , CEO and co-founder of rehook.ai , adds: “We started with the vision of helping companies make promotions smarter, more dynamic, and more effective. By joining forces with CleverTap, we now have the scale and reach to deliver this vision to a global audience. Furthermore, their deep expertise in segmentation, real-time analytics, and engagement will make our personalized promotions even more powerful. Together, we are setting a new standard for AI-powered, highly personalized marketing that delivers measurable business impact.”
With this acquisition, CleverTap continues to demonstrate its efforts to evolve beyond engagement tools and build a complete customer engagement ecosystem that combines data, insights, and incentives into a powerful package.
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