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Centivo Welcomes Sarah Fraser as CFO to Power Next Phase of Growth in Affordable Healthcare Innovation

Wishing Ms. Sarah Fraser greater responsibilities and exciting challenges in this impressive new chapter!

Centivo, the forward-thinking health company reshaping care for working Americans, has announced the appointment of Sarah Fraser as its new Chief Financial Officer. This strategic leadership move comes as the company accelerates its mission to expand its innovative, primary care-first health plan designed for self-funded employers across the United States.

In her role as CFO, Fraser will oversee Centivo’s capital market operations, guiding financial strategies across banking, debt, and equity partnerships. She will also harness data to drive performance across different customer types, product offerings, and regions, ensuring Centivo’s continued upward trajectory.

“To support our mission of fixing healthcare for the working American family, we need world-class financial leadership—and Sarah brings just that,” said Centivo co-founder and CEO Ashok Subramanian. “Her depth of experience across high-growth healthcare and tech companies, combined with a keen strategic mind and a collaborative approach, will be instrumental as we scale our impact and continue to deliver on our promise of radically affordable healthcare.”

Fraser brings a wealth of expertise from her previous role as CFO at Capsule, a trailblazing digital pharmacy. There, she built the finance structure from the ground up, helping transform the company into a patient-first brand that stands out in the healthcare space. Her career also spans private equity investing and executive leadership in rapidly growing startups, giving her a well-rounded perspective in financial strategy and operational execution.

“Centivo is leading the charge in reimagining how healthcare should work in the U.S.,” said Fraser. “The opportunity to help scale a company that’s making high-quality, affordable healthcare a reality is incredibly exciting. I’m eager to help Centivo build a strong foundation for sustainable growth, both organically and through strategic transactions.”

This appointment comes on the heels of Jim McNary joining as President and Chief Operating Officer earlier this year. With recent expansions into Wisconsin and Missouri, the rollout of Centivo Care, and a robust partnership with Premise Health, Centivo is forging a new path toward accessible, value-driven healthcare solutions.

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