In a move that has surprised technology enthusiasts and business professionals alike, BlackBerry has relaunched the iconic Bold 9780, upgrading it with modern features including 5G connectivity, Android 14, and rapid charging. The 2025 edition blends the nostalgia of the classic design with the capabilities of a contemporary smartphone.
The new BlackBerry Bold 9780 retains its signature four row QWERTY keyboard and compact 2.8 inch IPS LCD display with 720 x 720 resolution, optimised for professional tasks like email, document editing, and messaging. Built with a matte finish and a premium metal frame, it remains pocket friendly while exuding durability and sophistication.
Powered by the Qualcomm Snapdragon 7 Gen 3 processor and supported by 6GB RAM with 128GB expandable storage, the device promises smooth multitasking and efficient power use. It runs on Android 14, enhanced with BlackBerry’s renowned security suite including DTEK privacy monitoring, secure boot, and real time threat detection.
BlackBerry Bold 9780 Camera performance has seen a major upgrade with a 50MP rear camera equipped with AI enhancements, depth sensing, and HDR support, alongside a 12MP front camera for video calls and selfies. The phone also features a side mounted fingerprint sensor, face unlock, and offers colour options in Classic Black and Titanium Silver.
The 3,200 mAh battery combined with power efficient hardware ensures all day usage, while 18W fast charging via USB C provides quick top ups. Connectivity options include 5G, Wi Fi 6, and Bluetooth 5.2 for seamless integration with modern work environments.
BlackBerry has positioned the Bold 9780 as a productivity focused device, offering preloaded tools such as Notes, Tasks, and BlackBerry Hub+ to minimise distractions. Its design encourages single handed use and caters to professionals who prioritise secure communication and efficient workflow over the latest consumer trends.
The reintroduction of the Bold 9780 has generated strong interest from corporate clients and tech enthusiasts, with pre orders already exceeding expectations. Analysts suggest the device could appeal to organisations seeking secure, purpose built mobile solutions in an era of increasing focus on digital wellness and workplace productivity.
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