Sudeep Subash has been named the chief executive officer of Big Bang Social, the creator economy platform under Collective Artists Network, while also maintaining his position as chief revenue officer. Known for his expertise in revenue generation and innovation, Sudeep plans to enhance collaborations between brands and creators, as well as elevate influencer marketing in India, thereby boosting the platform’s growth and impact.
Collective Artists Network has revealed Sudeep Subash as the new CEO of Big Bang Social, its creator economy platform. He will continue to serve as chief revenue officer, reinforcing the company’s leadership in advertising and content-driven commerce.
With a proven history of driving revenue, managing high-performing teams, and fostering strong market connections, Sudeep is well-equipped to guide Big Bang Social into its next growth phase. His leadership, grounded in a comprehensive understanding of the creator economy, is expected to significantly influence the future of influencer marketing and branded content in India, according to a press release from the platform.
“I’ve known few leaders in my life that have been as invested in their teams as Sudeep,” said Vijay Subramaniam, founder and group chief executive officer of Collective Artists Network. “His ability to scale businesses, drive innovation, and foster a culture of collaboration makes him the perfect leader to take Big Bang Social to new heights. As brands and advertisers continue to seek impactful collaborations with creators, his vision will be instrumental in expanding our influence and unlocking new opportunities in the creator economy.”
Commenting on his new role, Sudeep Subash, now chief executive officer of Big Bang Social and chief revenue officer at Collective Artists Network said, “I am excited to take on this new challenge and further build on the incredible foundation of Big Bang Social. We are at a pivotal moment where content, culture, and commerce are converging like never before. I look forward to working with our teams, creators, and brand partners to drive meaningful growth and shape the future of this dynamic ecosystem.”
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