Bharti Airtel elevates Siddharth Sharma as CEO – Connected Homes and CMO

Siddharth Sharma has been appointed by Bharti Airtel as both the Chief Marketing Officer and the CEO of its Connected Homes division. The appointment will take effect on April 1, 2025, according to the firm.

The action is a component of an internal reorganization that aims to solidify Airtel’s position as the industry leader in home solutions and broadband.

With more than 20 years of experience in the telecom and media sectors, Sharma was the CEO of Airtel’s Direct-to-Home (DTH) division before that. His promotion coincides with Airtel’s efforts to meet the growing demands of the market by growing its home entertainment and broadband offerings.

Sharma joined Bharti Airtel in 2005 and has since held a number of executive positions, including Head of Postpaid Business and Senior Vice President of Marketing. In 2016, he was sent to Singtel Singapore, where he oversaw mobile marketing and analytics for three years, using data-driven tactics to improve client interaction.

In order to propel commercial expansion and bolster Airtel’s position in these crucial areas, Sharma rejoined the company in June 2019 as CEO for the Kolkata, West Bengal, and Odisha circles. Prior to joining Airtel, he worked with BPL Mobile and Jet Airways, which helped him expand his knowledge of customer-focused sectors.

Sharma, a UCLA Anderson School of Management alumni, was hired in line with Airtel’s strategy plan to improve its marketing campaigns and connected home products. It is anticipated that his leadership would be essential in propelling Airtel’s upcoming development phase, especially in the rapidly changing home entertainment and internet industries.

Also read: Viksit Workforce for a Viksit Bharat

Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter

About us:

The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.