Škoda Auto Volkswagen India Private Limited has officially announced the addition of Bentley to its brand portfolio in India, effective from July 1, 2025. With this move, Bentley becomes the sixth brand under the SAVWIPL umbrella, joining Škoda, Volkswagen, Audi, Lamborghini and Porsche.
A new entity named Bentley India will handle all aspects of the luxury brand’s operations including marketing, sales, and after-sales services. Abbey Thomas has been appointed as the Brand Director of Bentley India to lead the brand’s journey in the country.
Initial dealer networks have been confirmed in Bengaluru and Mumbai, with a new showroom in New Delhi coming up soon. These dealerships aim to serve India’s growing ultra-high-net-worth individuals by offering an enhanced luxury experience.
Piyush Arora, Managing Director and CEO of SAVWIPL, said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship.”
Jan Bures, Executive Director – Sales, Marketing and Digital, added, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
Bentley has been present in India for over 20 years. This integration under SAVWIPL is expected to improve customer satisfaction and provide consistent service quality across the country.
The SAVWIPL group is headquartered in Pune and operates two manufacturing plants in Pune and Chhatrapati Sambhajinagar. It offers a diverse range of electric and internal combustion engine vehicles catering to different customer needs.
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