BeBetta, a cutting-edge gamified engagement platform in India, has announced the addition of Saatvik Goel as Chief Marketing Officer (CMO) and Manoj Bojja as Chief Technology Officer (CTO) to its leadership team. As BeBetta works to strengthen its IT infrastructure and advance its marketing innovation, these crucial hires represent an important turning point.
In his role as CMO of BeBetta, Saatvik will utilize his wealth of knowledge in promoting customer growth and digital transformation to improve the platform’s marketing tactics, increase the number of channels for acquiring new users, and quicken the platform’s development in the gamified engagement space. As CTO, Manoj will lead technical innovation, guaranteeing security and scalability while encouraging a culture of innovation and quality within the engineering staff.
Commenting on strengthening the leadership team, Meet Shah, Co-founder, BeBetta, said, “India is on the cusp of revolution in gaming. At BeBetta, we’ve built a platform where gaming meets rewards—where every tap & game fuels real-world rewards. As we enter our next phase, strengthening our leadership is not just about scaling operations; it’s about elevating the way brands and users connect through play. With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans. Together, we’re not just growing; we’re defining a new category in interactive, reward-driven entertainment.”
Speaking on his appointment at BeBetta, Saatvik Goel, Chief Marketing Officer, said, “Joining BeBetta marks the beginning of an exciting chapter where the confluence of gaming and rewards creates unique opportunities. I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts while delivering value to our users through strategic brand partnerships. Our goal is to elevate the experience for millions of users, setting new benchmarks in the digital entertainment realm, and establish BeBetta as India’s largest gamified entertainment platform.”
Further adding to this, Manoj Bojja, Chief Technology Officer, said, “It’s exhilarating to join BeBetta at such a pivotal moment. The sector offers a unique landscape to innovate and expand. I look forward to building a robust, secure platform that can handle over millions of concurrent users while implementing AI-driven analytics to enhance user experiences. Together with our talented engineering team, we will create a scalable architecture that will support BeBetta’s ambitious growth targets while fostering a culture of innovation and ownership.”
As a marketing leader with extensive experience, Saatvik demonstrates proficiency in a range of digital channels. He brings a distinguished history to BeBetta, including a memorable term as Eloelo’s Senior Director of Growth & Marketing, where he led digital marketing initiatives that increased user acquisition and the number of daily active users by 500x. He has previously been Senior Marketing Manager at Doubtnut, where he helped establish the platform as India’s top doubt-solving platform, and Senior Marketing Associate at Bluestack, where he implemented innovative digital solutions that increased marketing ROAS by 45%.
Manoj has more than ten years of expertise in scalable platforms and game technologies. Through extended interactions with firms such as Gameberry Labs, Moonfrog Labs, and Gameskraft, he developed a thorough grasp of high-performance systems and AI-driven engagement solutions. Scalability, creativity, and people-first management are key components of his technological leadership strategy, which focuses on developing systems that can effectively support millions of concurrent users.
BeBetta was founded in 2023 by visionary businessman Meet Shah, and since then, it has quickly changed to give its consumers a new gaming experience. After seeing 10,000 to 12,000 new members every day at first, the site currently sees 30,000 to 35,000 daily additions, with a goal of 30 million users by the end of the year.
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