Amazon Web Services (AWS) has expanded its AWS Marketplace in India, allowing local customers and sellers to conduct transactions in Indian Rupees (INR). This move enables India-based software providers and consulting partners to list and sell their products domestically with easier tax compliance and local payment options.
With this expansion, customers in India can now purchase software and services from Indian technology providers such as Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software and VideoCX.io. Companies like Swiggy, Tata Consultancy Services (TCS) and Observe.AI already use AWS Marketplace to streamline procurement, enhance governance and improve cost transparency.
“AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows,” said Ruba Borno, vice president of global specialists and partners at AWS. “This gives Indian customers faster access to technologies and Indian sellers a pathway to scale their solutions and foster connections between local innovation and enterprise demand.”
Praveen Sridhar, head of partnerships at AWS India and South Asia, said the expansion opens new opportunities for Indian technology providers. “This enables Indian ISVs, system integrators and channel partners to expand their reach and scale efficiently, while streamlining compliance for all participants,” he said. “It reflects our commitment to India’s technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity.”
AWS Marketplace currently offers more than 30,000 listings across 70 categories globally, including security, AI tools, DevOps and data analytics. A Forrester study cited by AWS found that customers using the marketplace achieved a 377% return on investment, with a 60% reduction in procurement time and payback within six months.
Girish Ramachandran, president of growth markets at TCS, said the company will use AWS Marketplace to strengthen its cloud offerings. Arundhati Bhattacharya, president and CEO of Salesforce, South Asia, said this expansion will allow customers to use Salesforce’s AI-powered CRM solutions with INR payments and simplified tax compliance. Pratyush Kumar, co-founder of Sarvam, said the collaboration aligns with the company’s mission to build India’s sovereign AI stack.
AWS said the initiative is expected to accelerate software procurement and help Indian technology providers reach wider domestic and global markets.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
