Amazon Web Services (AWS) has announced the appointment of Sriram Santhanam as Head of Startup Business for India, marking a significant step in strengthening its engagement with the country’s rapidly growing startup ecosystem. In this new role, Sriram will lead AWS’s strategy for startups across India, focusing on accelerating innovation, driving cloud adoption, and fostering deeper collaboration with founders and venture-backed companies.
His responsibilities include guiding startups on architectural excellence, go-to-market enablement, and helping them transform ideas into commercially successful and sustainable ventures. With over 25 years of experience in B2B sales leadership across various industries, Sriram brings a deep understanding of business growth and technology adoption.
Over the past four years at AWS, Sriram has played a key role in expanding the Independent Software Vendor (ISV) business, managing one of the largest portfolios and driving growth across horizontal and vertical SaaS segments. His expertise in cloud transformation and SaaS innovation is expected to be central to AWS’s mission of empowering Indian startups to scale efficiently and compete globally.
India currently stands as the world’s third-largest startup ecosystem, with over 157,000 DPIIT-recognised startups and more than 123 unicorns across multiple sectors. As the country enters a new phase of digital expansion powered by cloud, AI, and SaaS innovations, AWS aims to strengthen its role as a trusted technology partner for startups looking to innovate faster and scale smarter.
This leadership move comes at a crucial time for India’s digital economy, as startups increasingly harness the power of cloud and artificial intelligence to boost growth and enhance global competitiveness. AWS’s continued investment in leadership and startup-focused initiatives reflects its long-term commitment to India’s innovation landscape and its ambition to enable the next generation of technology-driven enterprises.
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