Apple has rolled out an updated version of its popular item tracker, bringing meaningful performance upgrades while keeping the familiar design intact. The company on Tuesday introduced the second-generation AirTag, marking the first major update to the accessory since its debut in 2021.
Apple is not calling the new device AirTag 2. Instead, it continues with the same AirTag branding, while discontinuing the earlier version with immediate effect. The new AirTag is priced at ₹3,790 for a single unit and ₹12,900 for a pack of 4, and will be available for purchase later this week.
At its core, the AirTag remains a compact metal tracker designed to help users locate everyday items such as keys, wallets, bags, and luggage. While the look and form factor remain unchanged, Apple has introduced several internal upgrades. The new AirTag offers a longer tracking range, higher power efficiency, and an improved Bluetooth chip, allowing users to find lost items from up to 50% farther away than before.
This extended range is enabled by a second-generation Ultra Wideband chip, the same technology used in devices such as the iPhone 17, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11. The updated AirTag also features a louder built-in speaker that can be heard from up to twice the distance compared to the earlier model.
For the first time, Apple has added support for locating AirTags using an Apple Watch. This feature requires an Apple Watch Series 9, Ultra 2, or newer models.
Like its predecessor, the AirTag works with Apple’s Find My app. It uses Bluetooth to connect with Apple’s global Find My network of iPhones and Macs. When a lost AirTag comes near another Apple device, its location is securely updated and shared with the owner. The person who finds the item can also view a custom message and contact number set by the owner.
The tracker market has expanded significantly since the AirTag’s launch, with competition from both large and small brands. Despite this, AirTag remains a popular accessory, especially among frequent travellers. Apple has also partnered with airlines, including Air India, allowing passengers to share AirTag locations for misplaced luggage, helping reduce permanently lost bags.
However, AirTag has faced criticism due to concerns around misuse and stalking involving Bluetooth trackers, even as Apple and other brands have stated these devices were never intended to track people.
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