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Apple opens iOS ecosystem in Japan with third party app stores and new payment choices

Major changes are coming to how iPhone users in Japan download apps, pay for digital services, and set default features on their devices.

Apple has rolled out updates to iOS and the App Store in Japan to comply with the Mobile Software Competition Act, which comes into effect on December 18. The changes are part of iOS 26.2, released on December 12, and apply only to apps available in Japan. Apple said it worked closely with Japanese regulators and added new safeguards to address security, privacy and child safety as competition increases.

Under the new rules, developers in Japan can distribute iOS apps through approved third party app marketplaces in addition to the App Store. These marketplaces must be authorised by Apple and meet ongoing operational requirements. Unlike Europe, apps cannot be installed directly from websites, a restriction Apple says helps reduce security risks.

All apps, regardless of where they are distributed, will continue to go through Apple’s notarisation process. This involves automated checks and human review to ensure apps function correctly and are free from known malware. Apple clarified that notarisation is more limited than a full App Store review and does not include content moderation for apps outside the App Store.

Payment rules are also changing. Developers can still use Apple’s In App Purchase system but may now offer third party payment options or redirect users to websites for digital purchases. Apple said In App Purchase must be displayed alongside alternative options with equal visibility. Users choosing non Apple payments will see a clear notice that refunds and support may not be handled by Apple.

Apple has introduced a revised fee structure in Japan. App Store commissions will be 10 percent or 21 percent, depending on developer eligibility or subscription status. Payments processed through In App Purchase will include an additional 5 percent processing fee. Web based purchases linked from apps will carry a 15 percent store services fee or 10 percent for qualifying developers. Apps distributed through alternative marketplaces will pay a 5 percent Core Technology Commission. Apple said overall fees will be the same or lower than before.

New protections for younger users have also been announced. Apps in the Kids category cannot link to external purchase websites. For users under 18, alternative payment systems must include parental approval. Apps used by children under 13 will be fully blocked from linking to websites for payments. Age ratings will remain mandatory.

iOS 26.2 also brings user choice updates. During setup, users will select their default browser and search engine. They can also choose a navigation app and a default app marketplace. These settings can be changed later.

Developers gain added flexibility, including support for non WebKit browser engines that meet Apple’s security standards and new APIs for voice apps to launch using the side button instead of Siri.

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