India’s smartphone market achieved its highest-ever quarterly value in the third quarter, growing 5 per cent year over year, according to a report by a research firm. The growth was primarily driven by value-based sales during the festive season, attractive discounts, and strong offline retail initiatives offering easy financing and trade-in options. These trends encouraged manufacturers to stock up on inventory ahead of demand.
The report highlighted that the premium smartphone segment saw a 29 per cent year-over-year increase, as more consumers opted for higher-value devices. This shift pushed the overall market value up by 18 per cent, while the average selling price rose 13 per cent compared to the same period last year.
Apple continued to dominate the premium segment with a 28 per cent value share, driven by strong demand for the iPhone 16 and iPhone 15 series. The newly launched iPhone 17 series also surpassed the sales momentum of its predecessor, cementing Apple’s leadership in India’s high-end smartphone market.
Samsung ranked second with a 23 per cent value share, supported by robust sales of its Galaxy S series and mid-range A series models. The company’s Galaxy Z Fold 7 also achieved record-breaking sales, reinforcing Samsung’s position as a leader in the foldable smartphone category.
Vivo, excluding its sub-brand iQOO, captured a 14 per cent value share and led in shipment volume with around 20 per cent of the market. Its strong offline presence and the popularity of the T series helped the company strengthen its position in the mid-range segment.
Oppo saw its revenue share remain steady at 11 per cent year over year, but recorded a 13 per cent increase in shipment volume, intensifying competition with Samsung. Among the fastest-growing brands, iQOO registered a 54 per cent annual rise in volume, while Motorola saw 53 per cent growth in shipments. In the budget category, Lava emerged as the fastest-growing brand, achieving an impressive 135 per cent year-over-year shipment increase.
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