Wishing Mr. David Crozier greater responsibilities and exciting challenges in this impressive new chapter!
Appian has announced the appointment of David Crozier as its new Chief Marketing Officer, effective July 21, 2025. Crozier will report directly to Matt Calkins, Chief Executive Officer of Appian.
With over two decades of experience in global marketing, Crozier joins Appian after his tenure at Hewlett Packard Enterprise, where he served as Vice President of Marketing. At HPE, he led global marketing efforts for HPE Services and later for HPE GreenLake, the company’s leading cloud and AI solutions platform. His expertise in enterprise software, artificial intelligence, and building scalable marketing strategies has contributed significantly to business growth and brand positioning at the global level.
Before HPE, Crozier held several senior marketing roles at IBM, covering areas such as enterprise software, financial services, and industry-focused solutions. His leadership has consistently delivered results across diverse segments and complex markets.
Crozier holds a Bachelor’s degree in Marketing from the University of Stirling and an MBA from Henley Business School. His background in technology-driven marketing and deep understanding of business transformation make him a strong addition to Appian’s leadership team.
With this new role, Appian aims to further strengthen its market presence and accelerate growth through a sharpened marketing vision led by Crozier.
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