The App Store ecosystem in India produced Rs 44,447 crores ($5.31 billion) in developer billings and sales in 2024, according to a recent research by Professor Viswanath Pingali of IIM Ahmedabad. Of these revenues, almost 94% went to developers alone. Apple released the report, emphasizing the App Store’s extensive worldwide reach and economic prospects.
App Store ecosystem in India: Key findings
- Over the last five years, the worldwide revenues of Indian developers have quadrupled.
- Physical products and services brought in ₹38,906 crores ($4.65 billion) for developers in 2024, while in-app advertising brought in ₹3,014 crores ($352.9 million) and digital goods and services brought in ₹2,527 crores ($302 million).
- As evidence of their worldwide influence, developers operating in India received 80% of their revenue from customers outside the nation.
What Apple CEO Tim Cook has to say
Tim Cook, the CEO of Apple, praised the App Store’s economic power, characterizing it as a platform that allows developers to improve people’s lives with their creative apps.
“The App Store has been an economic miracle for developers in India and all around the world, and we’re thrilled to support their work,” said Tim Cook, Apple’s CEO. “This study underlines the power of India’s incredibly vibrant app economy. And we’re committed to keep investing in the success of developers of all sizes as they build apps that make an important impact and enrich people’s lives.”
Developer success stories
With more downloads and revenue from both local and foreign users, Indian software developers have prospered on the software Store. Apps in a variety of areas, including gaming, rapid commerce, health, and lifestyle, have been developed.
Developers are further empowered to produce products that have an effect through programs like the App Store Small Business Program and resources like the Apple Developer Center in Bengaluru. Apple’s ecosystem has aided developers, especially small developers. Between 2021 and 2024, small developers’ overall App Store profits rose by 74%. Small developers can receive a lower commission rate thanks to programs like the App Store Small Business Program, which is intended to assist them.
The report emphasizes Apple’s dedication to encouraging creativity and helping developers in India’s thriving and expanding app market.
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