BetterPic, one of Europe’s fastest-growing artificial intelligence startups and a pioneer in AI-powered professional headshots, has announced the appointment of Apoorv Sharma as its Chief Marketing Officer. In this key leadership role, Apoorv will lead global marketing, growth, and digital strategy as BetterPic continues its mission to make professional imagery accessible through advanced AI technology.
Apoorv has been associated with BetterPic for nearly two years, most recently serving as Head of Performance. During his tenure, he played a crucial role in driving the company’s growth from 1,000 dollars per month in January 2024 to 270,000 dollars per month by May 2025. Using AI-driven automation, he built data-intelligent marketing systems that delivered up to four times return on investment through hyper-personalised campaigns across SEO, paid media, and conversion optimisation. His innovative use of AI in marketing has helped position BetterPic as a global leader in the visual technology space.
Before joining BetterPic, Apoorv worked as Senior Growth Marketing Manager at Saasmic, where he managed more than three million dollars in paid advertising. His efforts resulted in a 1.7 times increase in customer growth while improving budget efficiency. He also led SEO and growth strategies for high-growth startups, creating scalable marketing frameworks that strengthened brand presence and profitability.
Earlier in his career, Apoorv served as Senior Performance Marketer at Market 8, where he managed campaigns that generated sixfold return on investment across Google, LinkedIn, and Facebook Ads, while increasing website conversion rates by more than 300 percent. His work contributed directly to millions of dollars in additional annual recurring revenue for SaaS clients worldwide.
Apoorv’s previous experience at StoryXpress, Znbound, and Sansha Spas further developed his expertise in inbound and digital marketing. Across all his roles, he has consistently demonstrated the ability to combine creative storytelling with data-driven strategies, shaping his approach as a modern marketing leader.
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