Apna.co, the country’s leading jobs and careers platform, has introduced ‘Apna Safety’, an AI-based recruiter verification system aimed at preventing job scams and safeguarding millions of candidates during the festive hiring surge.
The new system showed strong results during its pilot in August and September 2025. Over 146,000 recruiters were verified using AI checks, reducing fraud exposure for jobseekers by 45 per cent. Within two months, safety-related complaints on the Apna Play Store listing fell by 60 per cent, while the app achieved a 4.7 rating, the highest among job platforms in India.
More than half of the verified cases were linked to fresher and first-time jobseekers, a group most vulnerable to scams. This highlights how Apna’s AI-driven approach is scaling platform safety and building trust across India’s hiring ecosystem.
Through Apna Safety, candidates can check a recruiter’s authenticity by entering a phone number on the Apna app or at apna.co/apna-safety. Recruiters are flagged as active, blocked, or unregistered, and suspicious profiles can be reported. Multiple verification layers are applied, including GST, PAN, and CIN checks for company legitimacy, Aadhaar-based recruiter validation, and cross-referencing with domains and business names. Recruiters who fail these checks are restricted or blocked.
The system also identifies scam patterns in real time. Candidates receive alerts about red flags such as demands for registration fees, deposits, training charges, opening bank accounts, salary transfers, or pressure to buy digital products as conditions for employment. These embedded alerts help users make safe decisions while applying for jobs.
Job fraud remains a serious concern in India. According to the Indian Cyber Crime Coordination Centre, cyber fraud cost Indians over ₹22,800 crore in 2024, with job scams forming the largest category of complaints. Estimates suggest job-related scams alone accounted for about ₹5,100 crore, most affecting frontline roles in e-commerce, logistics, telecalling, customer support, and warehouse operations.
Commenting on the launch, Nirmit Parikh, Founder and CEO of Apna.co, said: “Every year, lakhs of Indians fall prey to recruitment scams, and that is simply unacceptable. This is an industry-wide threat to the trust on which livelihoods are built. With AI-powered Apna Safety, we are setting a new standard for verification and accountability in the hiring ecosystem and moving decisively toward a scam-free job market.”
“In Q3 2025 alone, Apna facilitated over 2.7 crore job applications, evidence of both the scale of opportunity and the responsibility we carry. Our mission is clear: every Indian should be able to pursue opportunity with confidence, dignity, and safety. We will keep raising the bar until trust becomes the default currency of India’s workforce.”
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