MARS Cosmetics, one of India’s fastest growing beauty brands, has appointed Anmol Sahai Mathur as its new Vice President of Marketing. The move comes as the brand continues its journey from an emerging competitor to a widely recognised name across the country.
Anmol Sahai Mathur brings over a decade of experience in digital marketing, brand building and content creator partnerships. Known for his expertise in digital fluency, brand storytelling and consumer engagement, he has already worked with MARS Cosmetics in the past, gaining deep insight into the company’s values of affordability, innovation and quality.
Speaking on his new role, Anmol said, “I’m honored to take on this role at MARS as it expands its footprint and redefines beauty standards in India. The brand has always differentiated itself by being bold and open in its beauty philosophy. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen our position as a go-to beauty brand across diverse markets.”
Throughout his career, Anmol has led marketing and content teams across well known platforms such as Triller and Eloelo. Most recently, he worked as Digital Marketing Lead at the Open Network for Digital Commerce, where he directed strategies in social media, influencer marketing, content development and digital branding. His leadership style blends agility with creativity and data driven insights with effective storytelling.
In his new position, Anmol will focus on strengthening the brand identity of MARS, enhancing its digital presence and developing campaigns that connect with consumers on an emotional and inclusive level. The company remains committed to its vision of ‘Makeup for Everyone’.
Rishabh Sethia, Business Administrator at MARS Cosmetics, said, “We are excited to bring back Anmol Sahai Mathur to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, Anmol is perfect to lead our next phase of growth. We feel that his leadership will play a key role in expanding our reach and forming even stronger bonds with our customers nationwide.”
This appointment underlines the brand’s dedication to building a strong leadership team and maintaining its mission to deliver bold, high quality and affordable beauty products across India.
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