Amazon Now, the quick commerce arm of Amazon, has announced a major expansion of its instant delivery service. The company plans to open two new micro fulfilment centres every day in 2026 as competition in the quick commerce sector continues to rise.
A total of 300 new stores will be launched in Bengaluru, Delhi and Mumbai. These are the cities where the service is already active.
Samir Kumar, country manager at Amazon India, said, “We are excited to see customer response to Amazon Now and have accelerated our expansion plans. We will end the year at well over 300 micro fulfilment centres and are not slowing down opening two such centres a day across Bengaluru, Delhi and Mumbai.”
Amazon Now was first launched in Bengaluru earlier this year. Ahead of the festive season, it expanded to Delhi and Mumbai with 100 micro fulfilment centres. The company said it has added many more since then to meet rising consumer demand for very fast deliveries. It also stated that shopping frequency among Amazon Prime members has increased three times after they began using Amazon Now.
Amazon said it will extend the service beyond the current three cities in the coming months. It noted that Amazon Now brings together a wide range of daily essentials with strong safety, transparency and reliability standards. The service will continue to grow across more neighbourhoods in Bengaluru, Delhi and Mumbai, with launches planned in other cities soon.
Meanwhile, the quick commerce market is seeing strong activity from both established and new companies. They are expanding their networks, building dark stores and raising fresh funds to strengthen operations.
Despite its financial strength and rapid expansion pace, Amazon still trails the major players in the quick commerce space. Blinkit aims to set up three thousand dark stores by March 2027, supported by a six hundred crore rupees investment from its parent company Eternal.
Zepto recently raised four hundred and fifty million dollars at a seven billion dollar valuation, following a three hundred and fifty million dollar round last year. Swiggy’s board has approved raising ten thousand crore rupees through public or private offers. Innovative Retail, the consumer facing arm of BigBasket, has secured two hundred crore rupees in debt funding from DBS Bank.
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