A new study shows that people in India are embracing agentic AI faster than most places in the Asia Pacific region. The latest report from a common company reveals that one in three consumers in India already uses agentic AI systems that can understand intent, make decisions, and act on their own. Another 44 per cent plan to adopt these systems within the next year. This uptake is higher than the Asia Pacific average where 28 per cent use such tools today and 38 per cent expect to use them soon.
The report is based on a survey of around 2000 Indians that explored how people use artificial intelligence. It found that the growing use of AI is changing how people shop, create content, and travel. While many rely on AI assistants for everyday tasks such as summarising information, the fastest growing uses are replacing traditional search and getting guidance on where to shop and what to buy. In India, 73 per cent already depend on AI for shopping decisions compared to 61 per cent across Asia Pacific. About 66 per cent prefer AI for comparing products and 61 per cent are comfortable allowing AI to complete approved purchases.
Adoption is rising across age groups. Millennials lead with 36 per cent use of agentic AI while both Gen Z and Gen X stand at 28 per cent. Around 83 per cent use AI assistants for personal tasks and 72 per cent use them at work, with Millennials leading at 82 per cent followed by Gen Z at 71 per cent, Gen X at 68 per cent and Baby Boomers at 45 per cent.
“AI assistants are no longer just experimental tools they are becoming indispensable digital companions,” said Prativa Mohapatra, Vice President and Managing Director, Adobe India. She added, “India is moving fast from assistants that summarise and draft to AI agents that compare choices, surface the best deals, and complete approved bookings and purchases. As adoption grows, consumers want experiences that are proactive, intuitive and seamlessly integrated into daily life AI that not only assists but also acts, helping people make decisions with greater ease, confidence and personalisation.”
The report also highlights expanding use of AI assistants for online shopping at 73 per cent, travel at 92 per cent and banking at 49 per cent, with each figure above Asia Pacific averages. Nearly half have used AI for financial tasks in the past year including learning complex concepts, tracking market trends and receiving personalised advice that covers 62 per cent of financial queries.
Travel shows even stronger interest. About 92 per cent value AI for end to end trip planning including itineraries, budgeting and bookings. Another 91 per cent like when AI completes bookings for them and 62 per cent appreciate personalised destination suggestions based on past behaviour.
The study was conducted in March 2025 and captures the changing landscape of AI use in India.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
