Adobe Firefly launches mobile app with AI video tools, partner models and real-time moodboarding

Adobe has formally released the Firefly app for iOS and Android smartphones, enabling AI-powered picture and video creation. The software, which was created to encourage creativity while on the go, enables users to create, modify, and refine multimedia material with only a text prompt, whether they are creating images for social media or establishing the framework for a whole design project.

Adobe announced the Firefly mobile app from its San Jose offices, describing it as a one-stop creative destination that seamlessly integrates its Creative Cloud suite—which includes Photoshop, Illustrator, Premiere Pro, and Adobe Express—with generative AI capabilities.

“Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they’re dreaming up in the Firefly app using models from both Adobe and our partners,” said Ely Greenfield, Senior Vice President and Chief Technology Officer at Adobe. “Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing.”

Adobe also released Firefly Boards, a collaborative moodboarding tool that enables creative teams to brainstorm in real time using AI-generated visuals and videos, in public beta with the app. Now that the platform includes video capabilities, teams may use AI models from Adobe, Google, Luma AI, and Pika, among others, to create new clips or remix previously submitted material.

Advanced capabilities like Text to Image, Text to Video, Generative Fill, and Generative Expand are supported by Firefly’s mobile edition. Users may expand compositions, add or delete parts from photos, and even turn still frames into stylized films. The seamless transition between mobile, desktop, and online workflows is made possible by the automated syncing of all mobile assets with users’ Creative Cloud accounts.

Firefly now incorporates generative models from other companies, such as Ideogram, Runway, Luma AI, and Black Forest Labs, to increase creative versatility. Creators now have access to a greater range of tools and stylistic options thanks to these new connections, which complement current collaborations with OpenAI and Google.

On the other hand, teams may work on many media formats at the same time with Firefly Boards. Its generative features facilitate quick development with a variety of AI models and enable iterative picture modifications using conversational text prompts.

Adobe keeps integrating Content Credentials into every AI-generated content in Firefly to guarantee moral content production and accurate attribution. These credentials offer openness about the creative process and reveal which models were employed.

Adobe claims that over 24 billion assets have already been produced worldwide by creatives using Firefly’s models. The platform’s traffic has increased by 30% per quarter, and during that time, paid memberships have almost doubled.

You can now download the Firefly app from the Google Play Store and the App Store. Firefly Boards is still available through the Firefly web app in public beta. Adobe’s Creative Cloud Pro package includes both.

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