Aarthi brings nearly twenty years of experience in strategic marketing and business growth across technology, consulting, and digital transformation.
In her new role, she will lead Zuci’s global marketing and presales functions. She will guide the company’s brand vision, strengthen its market position, and drive demand generation to support the company’s global growth. Her work will focus on strategic marketing management, digital branding, and go to market execution as Zuci continues to scale with a strong technology and innovation led approach.
Before joining Zuci Systems, Aarthi served as Managing Partner at Inception Business Services, a growth marketing and consulting firm she co founded. She advised more than three hundred clients across India, Europe, the United States, and Asia on marketing strategy, digital transformation, and brand development.
Aarthi has also held leadership roles at Cognizant Technology Solutions, where she led branding and employee value proposition initiatives for the Asia Pacific region, and at String Real Estate, where she built marketing strategies to support growth and visibility.
Aarthi’s appointment highlights Zuci’s focus on combining data driven marketing with business innovation, further strengthening its position as a global digital engineering partner.
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