India’s social media space is witnessing a major shift, and Snapchat is emerging at the forefront. The company revealed that the time Indian users spend on its platform has doubled in the past two years, highlighting changing habits among younger audiences.
The surge reflects a generational preference for more authentic and personal interactions, with Gen Z moving away from heavily filtered content towards real-time and ephemeral experiences.
Expanding Creator Ecosystem
Alongside rising engagement, the number of creators on Snapchat has also grown. Verified creators, known as “Snap Stars,” have increased by 50 percent over the same period. This group now includes a wide range of voices, from lifestyle influencers to comedians and social commentators, creating a richer and more diverse content environment.
Company’s Viewpoint
“India is not only one of our fastest-growing markets but also a leading contributor of content on Snapchat globally,” said Saket Jha Saurabh, director of content and AR partnerships at Snap Inc. “The results reflect our focus on building an inclusive and thriving creator ecosystem.”
He added that initiatives such as Snapchat Creator Connect are expanding opportunities for emerging voices from smaller towns, enabling more creators to participate in digital storytelling.
Youth Preferences Driving Growth
Industry analysts note that younger users increasingly value authenticity and relatability over polished entertainment. With its focus on “real-time and creative expression,” Snapchat is becoming a preferred choice for Gen Z and young millennials in India.
Snapchat in India: Key Insights
-
User time on the platform has doubled in two years
-
Official Snap Stars have grown 1.5 times
-
Core audience includes Gen Z and young millennials
-
India ranks among Snapchat’s fastest-growing and most content-contributing regions
-
Focus remains on promoting authentic content and expanding beyond metros into smaller towns
As India’s digital ecosystem evolves, Snapchat’s rapid growth signals its potential to become an even more central player in the years ahead.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
