HCL Technologies, a leading global technology services company, has launched its latest innovation in India’s marketing technology sector with the unveiling of HCL Unica+. Positioned as an AI-first platform, it is designed to transform marketing strategies through hyper personalised and data driven customer engagement. The platform was introduced at a major marketing technology summit and awards event, where its potential to serve India’s rapidly expanding digital audience of more than 800 million internet users was showcased.
Driving Marketing in the Intelligence Economy
Built for what the company calls the “intelligence economy,” HCL Unica+ helps brands deliver contextual and relevant experiences across every customer interaction. Rajesh Iyer, Executive Vice President and Portfolio General Manager at HCLSoftware, said, “We are moving beyond the Attention Economy into the Intelligence Economy. HCL Unica+ acts as a force multiplier, allowing marketers to go beyond simply reaching customers to leveraging context and delivering accurate, timely experiences every time.”
Proven Success at Scale
The platform has already proven its effectiveness by supporting one of India’s largest financial institutions. It currently manages 500 million customer accounts and processes more than 1.4 billion potential interactions in 28 languages, demonstrating its ability to handle large scale and complex marketing operations.
Seizing India’s Growing MarTech Opportunity
India’s MarTech sector is projected to grow to 94 billion dollars by 2030. HCL Unica+ is positioned to capture this growth by focusing on precision, personalisation and performance, all powered by artificial intelligence. Rajiv Shesh, Chief Revenue Officer at HCLSoftware, emphasised, “It’s no longer about the sheer volume of interactions but about delivering targeted, meaningful experiences that build trust and meet customer expectations.”
Industry Leaders Recognise Its Relevance
Industry voices have acknowledged the platform’s impact. Sidhant Khana, Senior Vice President at Induland Bank, said, “Reach alone is not enough in today’s always-on world. With AI insights, we can anticipate customer needs and deliver hyper personalised experiences that build trust and drive sustained growth.” Harish Padmanabhan, Director of Global Partnerships at Xerago, described it as “an AI-first, data-driven, integrated marketing automation solution tailored for the Intelligence Economy.”
Global Scale and Commitment
With consolidated revenues of 14 billion dollars and a workforce of more than 223,000 employees across 60 countries, HCL Technologies is well positioned to expand Unica+ globally. The platform underscores the company’s commitment to innovation and its goal of helping enterprises create meaningful, data driven marketing outcomes in the digital era.
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