L&T Finance Ltd. (LTF), one of India’s leading non-banking financial companies, has partnered with Google Pay to offer personal loans directly through the payments platform. The partnership is designed to strengthen LTF’s product diversification strategy and make credit more accessible to a wider set of consumers in a simple digital format.
With this integration, eligible Google Pay users will now be able to apply for and access LTF’s personal loan products within the app itself. The company noted that the collaboration reflects its strategy of embedding financial products into high-engagement digital ecosystems.
Sudipta Roy, Managing Director and CEO of L&T Finance, said, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer.”
He added that the company is focused on embedding its financial products into widely used platforms to create an efficient distribution model aligned with consumer expectations.
Manish Kumar Gupta, Chief Executive of Urban Unsecured Assets, Payments and Digital Partnerships at L&T Finance, described the partnership as a “significant milestone” in the company’s journey towards becoming a digitally native lender. “Google Pay’s wide user base in both urban and rural markets will help us align with our Lakshya strategy of enhancing customer acquisition,” he said.
The move comes after L&T Finance’s recent tie-ups with fintech platforms such as PhonePe, CRED and Amazon Pay in FY25. These collaborations, the company stated, have played a crucial role in driving growth in its personal loans business.
In Q1FY26, L&T Finance reported a 41 per cent year-on-year increase in its personal loan book to ₹9,383 crore. Disbursements during the same period rose 65 per cent to ₹1,942 crore. The company attributed this strong performance to its partnerships, geographical expansion and focus on customer retention.
L&T Finance emphasised that the collaboration with Google Pay brings together its lending expertise with the app’s vast reach and user-friendly interface. The company said the partnership is expected to further digital financial inclusion by providing convenient and responsible credit access across India.
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