Most companies decide salaries using data from 12-18 months ago. Real-time data is changing this.
Ravio has raised a $12m Series A funding round led by Spark Capital (US) with participation from Blackbird (Australia) and Cherry Ventures (Europe) to modernise how companies manage compensation with real-time market data and decision making tools.
Ravio counts leading consumer brands like Just Eat Takeaway and Octopus Energy among its customers, alongside fintech leaders such as Wise, Adyen, and Mollie. Popular tech names like Zoopla and Skyscanner have also chosen Ravio to set their compensation strategies.
The compensation data gap
Despite representing 70% of operating costs, most companies make these important decisions using patchy data that’s 12-18 months old. This outdated approach creates significant issues:
- Talent leaves when underpaid compared to current market rates
- Companies overspend on some roles while struggling to attract talent in others
- Pay inequities develop as new hires and existing staff operate from different reference points
“The idea for Ravio was born from running compensation reviews during the early days of building Deliveroo,” said Vaso Parisinou, Chief People Officer at Ravio. “We were scaling rapidly, and it was painful finding data from relevant companies. I was building bands across countries, ensuring my data reflected the current market, and trying to fill in gaps for remote markets. It was impossible.”
Breaking through compensation complexity
“Market data hasn’t kept pace with today’s dynamic market,” said Merten Wulfert, co-founder and CEO of Ravio. “We’re bringing decades-old survey methodology into the modern age by plugging directly into our customers’ HR systems. This approach automates the data collection process and lets us continuously analyse market movements as they happen.”
Companies that have switched to Ravio’s real-time compensation data platform are seeing immediate benefits. HERO Software, a German SaaS company growing from 100 to 250 employees this year, used Ravio to transform their compensation strategy.
“When we built salary bands using Ravio, we could immediately see a few outliers – it was easy to spot pay equity issues,” explains Anna-Lena Grimm, Director of People & Culture at HERO.
The end of aged data
Ravio’s platform delivers relevant market data across 46+ countries and 100+ roles, helping companies make informed decisions quickly. The platform provides:
- Continuously updated live total rewards benchmarks
- An easy way to benchmark entire organisations against current data
- Tools built specifically to help modern compensation leaders simplify pay bands infrastructure, run merit cycles, and prevent pay inequalities
Customers securely connect data from their HR software via API, which is then anonymously aggregated into market-level benchmarks, with a give-to-get model. They can then compare their salary, equity and benefits packages to today’s market – with filters for headcount, funding stage, and industry. Then, whenever employees join, leave, or receive pay changes, the update syncs back to Ravio.
“Access to Ravio’s live market data means no more headaches from delayed data sets or having to age compensation data,” explains Jodi Slomp, VP People at Mollie. “Ravio offers real-time data with amazing visualisations.”
“What I love about Ravio is the ability to track what’s going on in today’s market,” said Evert Kraav, Senior Compensation Manager at Bolt. “Now, we can benchmark against current market rates in real-time.”
Accelerating Ravio’s global expansion
With Series A funding, Ravio will continue its international expansion to help compensation Rewards leaders access modern tooling needed to deploy competitive pay strategies.
“After supporting 1,200+ companies, we’ve seen how compensation leaders are put in tough positions with insufficient data and outdated tooling,” said Raymond Siems, Chief Product & Technology Officer at Ravio. “We’ve built what our customers told us they need: real-time insights and decision-making tools without painful or time-consuming admin. Our mission is to empower compensation teams to lead with accurate, defensible data in every conversation.”
Ravio plans to use the new funding to:
- Continue growing a comprehensive dataset with expanded regions and industry coverage
- Develop advanced market insights, including new hire benchmarks and predictive analytics
- Invest in best-in-class tools for efficient compensation management
“We’re excited to double down on our previous investment in Ravio by leading their Series A,” said Alex Finkelstein at Spark Capital. “Getting compensation right is challenging for companies of any size and industry. We believe Ravio is positioned to become the industry standard for real-time compensation data.”
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