In a bold leap beyond talent solutions, NLB Services has launched its newest venture — BrandPipal, a standalone, full-spectrum marketing and employer branding firm, with a vision to achieve USD 25 million in revenue within the next five years.
Stepping confidently into the dynamic Martech and branding arena, BrandPipal is designed to serve a wide array of sectors including global capability centres, B2B enterprises, tech startups, D2C brands, and MSMEs. This strategic expansion reflects NLB Services’ commitment to becoming a holistic partner for business growth in a fast-evolving, GenAI-driven ecosystem.
“The launch of BrandPipal is a reflection of our long-term vision to evolve as a full-spectrum business solutions partner. As GenAI and automation reshape the business landscape, there’s a growing need to combine data-backed decision-making with creative storytelling. BrandPipal will enable our clients to lead with purpose, differentiate meaningfully, and build scalable, authentic brands,” expressed Sachin Alug, CEO of NLB Services.
BrandPipal will be led by Ashima Kakar, Co-founder and Head of Marketing at NLB Services. Backed by a core team of over 75 seasoned marketers, the firm is poised for expansion and innovation.
“Today, marketing is one of the critical domains with the onus of blending the right amount of technology and human prowess. At BrandPipal, our mission is to leverage this blend from our years of industry experience and help companies tell their true story, gain new markets, attract the right talent, build profitably and help create engaged workplaces where people want to stay and grow,” said Kakar.
The firm’s tailored offerings will include go-to-market strategies, employer branding, online reputation management, influencer collaborations, performance campaigns, and captivating design and creative storytelling — all aimed at delivering real business outcomes.
BrandPipal also plans to explore opportunities with over 1800 existing and 400 emerging global capability centres in North America, LATAM, and beyond.
This move marks not just an expansion, but a transformation — where creative ambition meets technological wisdom, and purpose-driven storytelling becomes the bridge to lasting brand legacies.
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