In his new role, Ajay will help translate investments in artificial intelligence, data platforms, omnichannel engagement, and field technologies into practical solutions that enhance field effectiveness and improve customer interactions. His appointment aligns with GSK’s efforts to strengthen decision-making, customer engagement, and commercial execution through technology-led innovation.
Ajay brings more than 20 years of experience across commercial strategy, field operations, customer relationship management (CRM), data analytics, and technology within the pharmaceutical industry.
Before joining GSK, he served as Director, Commercial CRM Product & Field Technologies at Otsuka Pharmaceutical Companies (U.S.). There, he led product strategy, roadmap development, and delivery for enterprise CRM, field reporting, and commercial technology platforms supporting more than 1,800 users across sales, medical, and market access functions. He also led key initiatives involving CRM modernization, omnichannel engagement, field technology upgrades, commercial analytics transformation, Customer360 integrations, and digital platform optimization.
Prior to Otsuka, Ajay spent more than 13 years at Novartis, where he held several senior leadership positions, including Service Operations Leader – US CRM, IT Head, Application & Service Management – Commercial Data Platforms, Associate Director – CRM Operations, and Associate Director – Commercial CRM Development. During this period, he led large-scale CRM operations, commercial data platform modernization, Veeva CRM deployments, customer data initiatives, analytics transformation projects, and service governance programs supporting thousands of commercial users.
Earlier in his career, he worked as Senior Application Consultant at Customer Systems, specializing in CRM implementation, application development, service operations, and project management.
Over the years, Ajay has developed deep expertise in commercial technology strategy, CRM platforms, field force effectiveness, customer analytics, omnichannel engagement, data integration, product management, digital transformation, and enterprise technology delivery.
His appointment comes as GSK continues to accelerate investments in AI, advanced analytics, customer-centric engagement models, and digital capabilities. Tandon is expected to play a key role in connecting technology, strategy, and field execution to support the company’s commercial growth objectives.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.