In a move that highlights rising AI adoption in financial services, AI startup Sarvam has partnered with SBI Life Insurance to roll out AI-driven tools focused on customer engagement and sales support. The deployment will extend across the insurer’s nationwide distribution network.
Sarvam shared the update on February 26 through a post on X. According to the company, the rollout is expected to impact more than 8 crore customers and support over 3.5 lakh distributors across India. The AI applications will operate at scale in live production environments.
The tools will run on Samvaad, Sarvam’s conversational AI platform, and Arya, its multi-agent orchestration layer. Samvaad is built to handle customer-facing conversations. Arya coordinates multiple AI systems in the background to execute tasks and workflows using enterprise data.
In a statement, Sarvam said the collaboration is aimed at building “AI applications for customer engagement and sales” that are production-ready. The company added that its platforms enable enterprises to develop AI systems on their own data “quickly and at scale,” with a focus on real-world implementation rather than pilot projects.
Broader industry context
The partnership reflects a broader trend in India’s financial services sector, where firms are expanding AI adoption across service and distribution channels. Many institutions are using AI to automate routine interactions, assist agents during sales conversations, improve turnaround times, and expand digital outreach.
Insurance companies operate through large field forces and intermediary networks. Technology tools such as automated responses, lead management assistance, and policy information access can improve response times and operational efficiency for distributors.
The companies have not shared a detailed timeline for the rollout.
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