In a step to deepen local discovery on its platform, TikTok has rolled out a new feature called “Local Feed” for users in the US. The update surfaces content linked to travel, news, events, shopping, and dining, all tailored to a user’s current location.
The launch follows a recent update to TikTok’s terms of service under its new US joint venture, which allows the platform to collect precise location data from users. With this change, the app is positioning itself as a more locally relevant source of information and recommendations.
The “Local Feed” is built to help users stay connected with their local communities. Content shown in the feed is based on the user’s location, their topic interests, and when the content was posted. This makes it easier for users to discover nearby restaurant recommendations, upcoming events, shopping ideas, and other local updates. Users also have control over the feature, as they can choose whether or not to share their precise location.
The new feature also supports TikTok’s push to attract small businesses as both content creators and advertisers. A 2025 Oxford Economics report stated that 7.5 million businesses use TikTok to reach customers around the world, supporting more than 28 million workers. In addition, a Small Business & Entrepreneurship Council survey found that 84% of small businesses using TikTok said the platform helped grow their business, while 75% said it helped them reach customers beyond their local area.
Before arriving in the US, the “Local Feed” was first introduced in select European markets in December. When users open the feature for the first time, they are prompted to allow the app to use their location data. The feature is available only to users aged 18 and above and collects location information only while the app is in use.
With this rollout, TikTok is strengthening its focus on local content, user choice, and small business visibility.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.
