A strategic realignment is reshaping Blue Origin’s near-term plans as the company shifts its full attention toward lunar exploration.
Blue Origin, the space company founded by Jeff Bezos, has announced that it is pausing its space tourism flights for “no less than 2 years” to focus resources on upcoming missions to the Moon. The decision temporarily halts a programme that has flown humans beyond the Kármán line, the recognised boundary of space, for the past 5 years.
The announcement comes just weeks before the expected 3rd launch of Blue Origin’s New Glenn heavy-lift rocket, scheduled for late February. The company had earlier indicated that this launch could carry its robotic lunar lander to the Moon. However, the spacecraft is still undergoing testing at NASA’s Johnson Space Center in Texas.
The pause also comes amid renewed pressure on NASA to accelerate lunar missions. Since returning to office, President Donald Trump has urged the space agency to send astronauts back to the Moon before the end of his second term. This push has opened opportunities for multiple private companies, beyond SpaceX, to compete for lunar contracts.
“The decision reflects Blue Origin’s commitment to the nation’s goal of returning to the Moon and establishing a permanent, sustained lunar presence,” the company said on Friday.
Blue Origin first launched the New Shepard rocket more than a decade ago, making it the first rocket to reach space and land safely back on Earth. Unlike SpaceX’s Falcon 9, New Shepard was not designed to reach orbit. Its role has therefore been limited to suborbital space tourism and scientific research missions, offering passengers about 4 minutes of weightlessness inside the capsule.
According to the company, New Shepard has flown 38 times so far. It has carried 98 people to space and transported more than 200 scientific and research payloads.
The New Shepard programme has faced interruptions before. In 2022, flights were paused after a booster exploded mid-flight. No crew members were onboard at the time, and the capsule separated safely. The rocket remained grounded until late 2023 while Blue Origin investigated and fixed the issue.
With New Shepard now on hold again, Blue Origin is betting its future on lunar missions and deeper involvement in long-term Moon exploration efforts.
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